Context
Given that creative departments produce a lot of different variant of banners, ads, call to actions, images etc… It becomes difficult to know which assets work the best, which assets in which location of the site drive the most conversion or revenue. What if there was a way to test 2 or more different variation of a banner to see what drives the best click -through, or what drive the best conversion rates ? The answer is Adobe Target’s AB Testing Activity.
Example Use Case: As a Marketing Director , I want to determine which Banner drives the most click through to the VRT Demos Page
Instructions
Observe the banner image below.
Click on the banner image if you feel like it compels you too.
There was actually two variation of the above banner that could have appeared. The two version are listed below
This was the Default experience
This was Experience A
To see the other experience in action, you could clear your browser cache and load this page again.
Alternatively , you could click on the banner image which will take you to the VRT Demos pages. Click into this page again to be reentered into the AB Testing Activity.
How it all works
Products/Tools Used:
Adobe Launch
Adobe Target
Adobe Launch
Launch was just used here to load the Target Libraries into the page. no extra configuration were required inside launch for this type of Testing. This demonstration could also be done without Launch, if you choose so, ensure that AT,js or the mbox.js is included into your pages.
Adobe Target
Lastly , Adobe Target was used to create the AB Testing Activity. A total of two Experience was created as stated above.
One important note for this activity which allows the reentering of the user into it are the “Goals Metrics” settings. In the Goals Metric setting, it was set so that when a visitor has reached the goal. The count will be incremented and the visitor will be allowed a reentry into the activity which they will then get a random experience.