Context
When creating content for your website, creative will usually have different versions of a single content, or may have completely different assets for a given requirement. There may be different banners that could be designed for the homepage promotion. However you do not know which one to use. What if there was a way to use all these different assets and find out which combination work best ? The answer is Adobe Target’s Multivariate Testing. Multivariate Testing (MVT) will create the combination of content and assets for you, test over a period of time to see which combination return the most value to your company.
Example Use Case: As a Marketing Director , Given I have many different assets for the promotion image, header content , footer content. I want to know which combination of assets and content drives the most click-through.
Instructions
Observe the combination of Header / Image / Footer you get below.
Click on the Image if you think the combination of Headers/Image/Footer appeal to you
To check out the other combination you can click on the image and navigate back to this page
This is the Header Version 1
This is the Footer Version 1
There are three different Version of the Header Text
There are three different Version of the promo image
Version 1
Version 2
Version 3
There are three different Versions of the Footer Text
How it all works
Products/Tools Used:
Adobe Launch
Adobe Target
Adobe Launch
Launch was just used here to load the Target Libraries into the page. All of the Activity setup will be done inside of Adobe Target
Adobe Target
A Multivariate Testing Activity was created. Each location was selected and populated with their different variation. The Goal of the test was set to be a conversion to the “VRT Demos” page.
One important note for this activity which allows the reentering of the user into it are the “Goals Metrics” settings. In the Goals Metric setting, it was set so that when a visitor has reached the goal. The count will be incremented and the visitor will be allowed a reentry into the activity which they will then get a random experience.