Demonstrate effective use of Adobe Analytics to collect and measure digital activity. Workshop will cover standard and mobile web and IoT analysis using Reports and Analytics and Analysis Workspace. Topics will be focused on analysis however report suites architecture may be addressed as it impacts analysis opportunities.
Adobe Analytics Advanced
Objective
Demonstrate effective use of Adobe Analytics to collect and measure digital activity. This Workshop will cover standard and mobile web and IoT analysis using the Admin Console and Analysis Workspace.
Outcome
Tailored quick wins that can quickly be leveraged to address customer use cases including data driven optimization opportunities and segmentation best practices. Recommendations for initiatives for advancing and realizing value for owned solutions. Shared Workspace project where all of the clicks from the workshop were demonstrated.
Target Audience
Designed for practitioners - especially those that support business teams in using Analytics.
Duration
Duration can range from 10-16 hrs (including 2 hr Workshop Delivery, Research & Support)
Processes
Call with individual Lead for the engagement to identify needs for workshop
VRT to Prepare the customised Workshop content
Hold Workshop
2 Week Follow up period to answer any questions or concerns
Close Out / Survey
Typical Workshop Agenda
Advanced Analysis Workspace
Customer Attributes (Wide & Deep
Analytic Audiences
Segments & Calculated Metrics
Curation & Virtual Report Suites
Report Scheduling
Data Governance / Data Dictionary
Deep Dive Admin Console
Data Ingestion & Output
Classifications
Processing Rules
LiveStream & Triggers
Adobe Analytics vs Google Analytics
Data Connectors
Launch & DTM preview
Adobe.IO