Get back to basics! Help your company get a better understanding of what capabilities they have in the Adobe Analytics package. This overview will help you better understand the basics of capturing data into different variables, what those variables are and how they differ from one another.
Adobe Analytics Basics
Objective
Help your company and staff get a better understanding of what capabilities they have in the Adobe Analytics package.
Outcome
Tailored to quickly bring an Analytics team up to speed on what Adobe Analytics is and how they should be leveraging it. Gets them back to square one and helps them have that “Ah Ha” moment around why they have Adobe Analytics.
Target Audience
Designed for practitioners - especially those that support business teams in using Analytics.
Duration
Duration can range from 10-16 hrs (including 2 hr Workshop Delivery, Research & Support)
Processes
Call with individual Lead for the engagement to identify needs for workshop
VRT to Prepare the customised Workshop content
Hold Workshop
2 Week Follow up period to answer any questions or concerns
Close Out / Survey
Typical Workshop Agenda
History of Analytics
Where we have come from and where we are going
Analytics Variables
Tag Management
Data Governance / Data Dictionary
Analytics Practice